About

If you love what you do, you will never have to work a single day in your life.

Founded in april 2010 Tonyatomy is owned and operated by Anthony Clifford. Anthony is a freelance motion graphic designer based in Haarlem, The Netherlands.

How did I become a motion graphic addict?

A very long time ago when Anthony was a young boy he got his first photo camera from his dad. Soon people said to him; ”Oh here’s Anthony again with his photo camera making pictures of virtual everything.’ The feeling it gave him that he had the possibility to take pictures everywhere and of anything gave him a big rush and euphoria. The years passed and Anthony traded his old camera for a digital one and from then on the passion for photos and images really started.

Digital Camera

The digital camera also gave him the possibility to make little movies. And thats what he did! It gave him an even bigger rush of making a movie and editing it so it gave a story. Anthony started with some test projects filming the things in his surrounding. That led to making short movies about his adventures he had on holiday with friends and family. He loved that he had the means to make the reality of the film somewhat more colorful by adding his own touch to the film.

Study

This went on until he started his study called Small Business and Retailmarketing in Haarlem, The Netherlands. Here he started making  short animations for schoolprojects that contained concept ideas and product or services. To his suprise it went down really positive by the students and teachers. A new world opened before him.  By making nearly every project in to a short animation Anthony realised this is what he wanted for life. In his third year this led into an internship at Boompje Design in Amsterdam. The owner and director Roy Gerritsen saw a burning passion Anthony had for animation he doesn’t see that very often.

The start of Tonyatomy

His teaching an great experience led the start of Tonyatomy in april of 2010. Anthony’s foundation for Tonyatomy is combined by his experience at school regarding marketing, communication, marketing strategy  and his addiction for motion graphics.

Anthony’s  goal is to inspire viewers with his designs and give them a reason for attraction and attention through motion and sound and therefore profiding the viewer a unique experience.]]